A ifestyle shoot for an agency. The challenge here, as it is in most outdoor shoots, was to shoot in the evening while making sure our subject was still well lit and our images as sharp and crisp as possible.
Once again, I had been eyeing this school track for quite a while and when the opportunity came for this project I jumped at the idea of shooting there. What I was most excited about in this project was to juxtapose the subject within here surroundings, specifically the way the geometric lines on the track directed our eyes towards the subject.
#editorial #fashion #film #photography
A series of postcards with a minimal but striking vibe. I really love the colors here. I was initially inspired by the word “POWER” and I decided I would try a few more powerful words.
#art #collateral #gallery
Dreamland: A Frank Romero Retrospective
As part of the exhibition identity and collateral, which included a catalog, a series of videos were also conceived to aid in fundraising. Thankfully, I am happy to say all financial goals were met.
All video was directed, shot and edited by me and it was a wonderful experience to create something that truly engaged with donors who after all, made this exhibition possible.
Lot’s of kudos to curatorial and development teams, could not have done this with you folks.
#design #photography #video
Animated gif for an article on Meditation and Mental Health. I loved working on this. This was created using Procreate only.
#design #animation #illo #museum #procreate
One of a series of photo sessions for an agency. The approach to these is always fun. While clothes are often the main subject of these sort of projects, one quickly realizes that it’s also about the person and the surroundings. For this specific shoot, I remember I’d had an eye on this old but beautiful building (i later found out that it happens to be an ice cream factory). The light was just perfect and the contrast was very strong I thought. This shoot was a lot of fun and the moment was recorded with plenty of enthusiasm for all involved. Color graphics were added to accompany the freshness of the imagery.
#photo #film #youth #candid
Selections of a series of illustrations commissioned by a private client. The challenge was to create visuals without line work and allow the figures get lost in the high contrast of the sunlight and colors.
#illustration #editorial #drawing #art
Fun animated GIFs made in procreate. The key here was achieving subtlety and mystery. Focusing more on a narrative.
#illo #animated #gif #procreate
Subtle iteration of the design for the Long Beach Zine Fest. It was lot’s of fun working on the little doodles that make up the pattern.
#illustration #design #graphicdesign #print
One of a series of exhibition postcard designs for Ace Gallery. Wall graphics and publication ads were also designed.
#museum #gallery #art #design #contemporaryart
A series of exhibition identity designs used for Patrick Painter Inc gallery. Invitations, posters and wall graphics were created. Always fun working with bold images.
#design #graphicdesign #art #gallery
As part of the annual Day of The Dead celebration, one year I was commissioned to create an event identity in the theme of Selena and the celebration of her life. I am including a few earlier versions here for reference but the first image ended up been the final. This project was probably one of my favorites.
#illustration #graphicdesign #museum #dayofthedead
Festival identity and collateral for museum.
#museum #event #community
Editorial shoot for an agency. The challenge of this project was to zero in on the energy of the athlete while in the midst of her surroundings. Ultimately, a beach location was the best option as it was the perfect overcast day and the beach was empty. This allowed us to focus on the subject and produce a sparring-like experience with the viewer. We got knocked out, but we got back up.
#editorial #fashion #photography #film
Identity design for an indoor cycling gym. A truly perfect opportunity to create something great based on the fact I grew up in a bike shop and around cycling. The logo here in fact is a direct result of gazing up at my dad’s bicycle shop which it too depicted a figure on two wheels. After a serious of attempts I finally came to the conclusion that the “cyc” made for the best spot to insert this concept. I do think I was meant create this logo, so I am very grateful.
A minimal but fun design for a contemporary greeting card. Really enjoyed working with a bit of texture to get a print feel to things. Making things feel a bit worn is always important for me, I feel it makes for a much more interesting approach.
#illustration #graphicdesign #design #minimal
Promesa (Artist Documentation)
Artist documentation of Sofia Madonado's mural Promesa as part Relational Undercurrents: Contemporary Art of the Caribbean Archipelago, curated by Tatiana Flores, as part MOLAA’s Pacific Standard Time: LA/LA exhibition.
I can’t say enough about this project. Growing up in Mexíco and therefore raised listening to the tunes of this amazing artist I was super excited to work on this event and tribute.
#design #illustration #layout